Echoing Ettore Sottsass, best known as the instigator of the Memphis design group at the turn of the 80s, we analyse the strong graphic trend for a hypnotising mix of geometric shapes and bold colours.
Art as ARTEFACT, creative fascination made or shaped by man, such as a tool or a work of art, or eclectic experimental result. The mood emphasizes the freedom to create at will, proposing a new eclectic and decorative style.
The unveiling of Schmid’s most striking fashion trends progresses with Pastiche. Pastiche is chic extravagance, geometrical patterns and Art Attack inspiration mixing to create a surreal universe that reminds us of Alice in Wonderland but with a psychedelic twist.
Dressing for warmth, practicality and functionality often goes against the traditional "rules" of dressing and in the past has been linked to middle-aged mountaineers and outdoor sports aficionados/as, equipped with performance gear such as water-resistant parkas, polar fleece and duffle bags and pockets in all the right places.
The discovery of Schmid’s most appealing fashion trends continues: Stoned. Stoned is the new natural trend. The pristine purity of original rough-hewn surfaces. The minimalist style pushed to the extreme, worn down, bleached, dusty.