Luxe eyewear giant Safilo saw its business in the US recovering in Q3 and Europe being on the road to recovery, both regions offsetting a weaker Asian market and the loss of some key licences (such as Dior and Fendi).
Italian social media star Chiara Ferragni has added a new dimension to her brand by launching her first make-up collection, available on her e-shop and at Douglas perfumeries in Italy, Spain and Portugal.
Safilo's shares rose more than 14% on Monday after the Italian eyewear group signed a multi-year licensing deal with Chiara Ferragni to design, make and distribute the first eyewear collection under her brand.
Chiara Ferragni is one of the biggest influencers globally and now Safilo is set to tap into that with the eyewear giant having signed a new deal with the blogger-turned-entrepreneur. Its her first move in eyewear.