This month’s annual edition of the Decoded Future event was completely digital and saw experts from Burberry, Matchesfashion and Stylus stressing how consumers are now participants in brands, not just shoppers.
The shopping networks will be launching over 70 new brands discovered through “The Big Find” before the end of this year. The newcomers will be offering shoppers cosmetics, jewelry and accessories, among other products.
Affordable fashion retailer River Island has seen a 45% rise in average order value after adding shoppable social content to its website, with dwell time also up, the company it worked with on the technology has claimed.
With ‘social shopping’ becoming an increasing focus for fashion retailers, River Island is “rolling out a suite of advanced tech, streamlining its social commerce capabilities to power discovery-driven purchasing.”
Hong Kong-listed beauty group L’Occitane said this week that its net profit in the year to March 31 soared almost 22% to at €117.6m, even though its revenue rise was more modest, up just over 8% to almost €1.43bn.