The latest luxury retailer to enter the vintage watch business is Bucherer, the largest big boutique for quality watches in Paris. It debuts a new Certified Pre-Owned section on Friday in its Parisian flagship.
It is hard to imagine a more venerable luxury brand than Cartier, which has a reputation for artisanal excellence second to none. Yet, the majority of its audience is that lodestone of modern marketing, millennials.
Positive Luxury, which seeks to connect luxury brands and people who care about sustainability, has began operating in France in the US and will host a series of events in Paris, New York and London next week.
Strong demand in mainland China helped Cartier-owner Richemont offset a weaker performance elsewhere in its first quarter, as protests in Hong Kong hit sales, revenues fell in Europe and its watch business faltered.
The YNAP buy lit a rocket under Richemont sales last year, but it dented profitability. Yet the group remains strong with jewellery and watches buoyant while Chloé and Dunhill have seen good reactions to new products.