Like many brands, some luxury labels are producing online content to dispel the gloom in these times of isolation, for example Bottega Veneta with a multi-media project, and Salvatore Ferragamo with a trivia quiz.
The Italian fashion industry association's president asked landlords to accept a rent payment suspension until stores will reopen, urging them to renegotiate lease terms until income flows will become regular again.
Italian luxury group Salvatore Ferragamo said first-quarter revenues could fall by up to one third due to the spreading coronavirus outbreak, and said it was impossible at this stage to evaluate the full impact.
Global luxury brands are scaling back orders with Italian suppliers, as the spread of the coronavirus from key market China to major manufacturing hub Italy hits business across the sector, industry sources said.
Not many creators begin collections after reading proper works of psychoanalysis, but Paul Andrew did this summer, and the result was a powerful statement of modern fashion for the house of Salvatore Ferragamo.
The programme for the Milan Fashion Week, scheduled from February 18 to 24, features a wealth of new talent, notably from China, Hungary and Africa, plus Emilio Pucci’s catwalk come-back and a host of other events.