Rebaptised WSM Fashion Reboot, the Italian trade fair, which will take place in Milan from 11 to 12 January, will be focused on sustainable development, shining a spotlight on eco-friendly brands and projects.
This season, the Milan Fashion Week Men’s has teamed up with London, and will welcome a spate of new names and major comebacks, from Gucci to Ferragamo, to bolster its programme and make up for 11 withdrawals.
The Milan Fashion Week Men, scheduled on January 10 to 14, will be half a day longer and will feature many come-backs and new names, among them Gucci and A-Cold-Wall, compensating for no fewer than 11 withdrawals.
The British label has decided to showcase its men’s collections in a new city every season. After a presentation in London last June, it will move to Milan next January to present the Fall/Winter 2020-21 collection.
Diversification, licensing and retail expansion, these are the strategic priorities for the Italian fashion label, which is about to enter China and is launching its first watches line in partnership with Timex.
Salvatore Ferragamo have called on the skills of a noted Frankfurt City Ballet alumnus for their the latest ad campaign. Stephen Galloway, its former principal dancer, choreographs Ferragamo’s new 45-second ad clip.
The web is brimming with all kinds of content, and labels have understood the appeal of strong visual images and storytelling through uber-curated videos, as shown by the latest ad campaigns by Versace, Gucci and GCDS.