Sports
The latest news
Adidas raises earnings guidance after strong first quarter
Adidas on Tuesday raised its 2024 profit outlook after what the German sportswear giant said was a better than expected first quarter.
Fashion
In Amsterdam, Patagonia revisits the former RoXY club, a temple to techno
The American brand specialising in outdoor clothing is opening its first shop in the Netherlands. It has chosen the former RoXY Club in Amsterdam, at 465-467 Singel, to create a space for outdoor enthusiasts.
Fashion
Decathlon UK appoints Fifty media agency to drive AI-driven promos
Expect a big upturn in AI-driven media promotions from Decathlon UK. The sportswear retailer has partnered with tech-driven agency Fifty to handle its media planning and output across all its omnichannel pathways.
Fashion
Fabletics launches scrubs collection in UK ahead of wider Europe debut
Activewear brand Fabletics has launched a new collection into the UK market with the debut of its Scrubs offer. It follows a “successful” launch in the US with the line “made with and for the medical community”.
Fashion
Mr P links with G/Fore on golf collection
We all know how popular golf is among affluent consumers and we also know how golf clothing doesn’t always have the best reputation, style-wise. But now YNAP’s Mr Porter is trying to remedy that.
Fashion
Radical Superdry survival plan is unveiled, aims to avoid administration
It may not come as a surprise after news was leaked on Monday, but on Tuesday morning Superdry unveiled its new proposals for a restructuring, plus plans for an equity raise and to delist from the stock exchange.
Fashion
Skechers names Ishan Kishan as brand ambassador
Global footwear brand Skechers has signed cricketer Ishan Kishan as its new brand ambassador for the Indian market.
Fashion
Superdry prepares to publish restructuring plan, Sky News reports
Struggling British fashion chain Superdry is in the advanced stages of preparing a restructuring plan that is expected to launch in the coming days, the company said on Monday.
Fashion
NBA flagship opens on Oxford Street
It’s bigger and it’s moved to a more prominent London location. The National Basketball Association (NBA) has just opened a three-storey flagship store on Oxford Street.
Fashion
Adidas could benefit from Nike’s innovation struggles, Morgan Stanley says
Sports footwear fashion trends are swinging to Adidas AG’s favor amid product innovation struggles by rival Nike Inc., according to Morgan Stanley analysts.
Fashion
Thom Browne takes over Saks Fifth Avenue women's store in Beverly Hills
American designer Thom Browne takes over the department store's floors until April 22. The opportunity to present his new tweed and offer customers a bespoke animal handbag
Fashion
Nike bosses plan 'biggest' Olympics spend as marketing ramps up
Nike is spending more on this Olympics than any previous Games, top executives said on Friday, as the U.S. sportswear brand embarks on a marketing push it hopes will revive flagging sales.
Fashion
Nike breathes Olympic spirit into Air technology
On April 11, the global sports giant staged a presentation with its brand ambassadors at Palais Brongniart in the heart of Paris, showcasing its Olympic Games programme and the Air technology’s latest innovations.
Fashion
Nike upgraded to buy as bank of America sees new products fueling comeback
Nike Inc.’s estimates “finally look achievable,” according to Bank of America Corp., which has turned bullish on the stock as the sportswear brand looks to return to growth after a string of weak results.
Fashion
Puma unveils in Paris communication plans for intense sporting year
The world’s number-three sportswear brand unveiled its 2024 communication plans in Paris, ahead of a sporting summer featuring the European men’s football championship in Germany and the Paris Olympics.
Fashion
Frasers Group to acquire Dutch chain Twin Sport as it targets EMEA growth
Frasers Group continues to make acquisitions with the firm that may be best known for its huge UK operations also growing internationally and looking across the channel at Europe.
Fashion