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Repositioning Ferrari: From license business to lifestyle brand

Repositioning Ferrari: From license business to lifestyle brand

“L'awareness di Ferrari é enorme,” says Nicola Boari, the executive overseeing the substantial brand repositioning of Ferrari, probably the most famous single marque in Italy.
Luxury
Hermès opens a new leather workshop in France

Hermès opens a new leather workshop in France

On June 11, luxury brand Hermès inaugurated a new production site in Seine-et-Marne in Montereau, France. This is the brand’s 18th leather workshop and it will eventually employ 260 people. 
Luxury
Chanel endures tough 2020 but recovery is on track

Chanel endures tough 2020 but recovery is on track

Chanel expects to be riding high again this year after a tough 2020, with sales forecast to rise in double-digits. That’s according to the company’s CFO on Tuesday after it released its pandemic-hit 2020 figures. 
Luxury
Burberry links with Mythical Games for NFTs move in Blankos Block Party

Burberry links with Mythical Games for NFTs move in Blankos Block Party

​Burberry continues to explore gaming as a key marketing channel and has announced its “first exploration into the world of NFTs”. It’s partnering with Mythical Games on a limited-edition Blanko in Blankos Block Party.
Luxury
Mr Porter launches vibrant summer collab with Tom Ford

Mr Porter launches vibrant summer collab with Tom Ford

The online men’s fashion destination has released the second installment of its “Hosted by” initiative, teaming up with iconic American luxury brand Tom Ford for an exclusive collection inspired by 1970s Los Angeles.
Fashion
Dior and cosmetics lead French luxury market since start of pandemic

Dior and cosmetics lead French luxury market since start of pandemic

French shoppers have favoured Dior, Chanel and Saint Laurent since the end of May 2020, according to a YouGov study, and have opted more for fragrances and cosmetics than for fashion categories.
Luxury
Ahluwalia wins BFC/GQ menswear prize on day Mulberry collab launches

Ahluwalia wins BFC/GQ menswear prize on day Mulberry collab launches

It’s big day for Priya Ahluwalia. Not only has her collaboration with Mulberry just launched, but on Monday, it was revealed that she’s the winner of the 2021 BFC/GQ Designer Menswear Fund.
Luxury
LK Bennett makes loss, but is upbeat for future

LK Bennett makes loss, but is upbeat for future

​LK Bennett has filed its latest results at Companies House and while they only cover the 12 months to February last year, they did include some information about how it has fared in the Covid-hit environment since then.
Fashion
Tapestry highlights progress in new corporate responsibility report

Tapestry highlights progress in new corporate responsibility report

Tapestry Inc released its latest annual corporate responsibility report on Friday, highlighting social and environmental progress made in the 2020 fiscal year. 
Luxury
Ferrari debuts in fashion with a Generation-Z collection

Ferrari debuts in fashion with a Generation-Z collection

Ferrari, with its prancing stallion symbol, may be the ultimate masculine luxury symbol of Italy. But when it launched its first fashion collection this weekend there were more girls than guys on its catwalk.
Fashion
London Fashion Week opens with Bethany Williams, Auroboros, Qasimi and eco-responsibility

London Fashion Week opens with Bethany Williams, Auroboros, Qasimi and eco-responsibility

An almost entirely digital London Fashion Week opened Saturday with humanitarian and eco-responsible visions, best exemplified by Bethany Williams, the socially engaged designer who has long used recycled garments.
Fashion
Hermès opens first Michigan store in Troy

Hermès opens first Michigan store in Troy

The Parisian luxury brand has opened its first location in Michigan, at the Somerset Collection mall, in the northern suburb of Metro Detroit, Troy, revealing a store design that channels the landscape of the Midwest.
Luxury
Daniel Wellington debuts new Quadro collection, unveils ambassador Tina Kunakey

Daniel Wellington debuts new Quadro collection, unveils ambassador Tina Kunakey

Daniel Wellington this week debuted its new Quadro collection, as it unveiled a brand-new ambassador, Tina Kunakey, for its watches in the latest moves from one of Scandinavia’s fastest growing accessories marques.
Fashion
Stella McCartney heads to G7, at BFC Forum says eco is "the future of fashion"

Stella McCartney heads to G7, at BFC Forum says eco is "the future of fashion"

One of fashion’s biggest names has issued a warning to the fashion sector not to get too complacent about current green drives as there’s a lot more work to be done, with legislation also needed. 
Fashion
Selfridges owners reportedly mull sale with £4bn price tag

Selfridges owners reportedly mull sale with £4bn price tag

​Selfridges is reportedly up for sale — or at least its owners are exploring their options — after a mystery buyer approached the business with an offer, reports claimed on Friday.
Luxury
Fashion must be change influencer say speakers at BFC's Positive Fashion Forum

Fashion must be change influencer say speakers at BFC's Positive Fashion Forum

The fashion sector's trend-setting status can help influence change in other industries, but fashion companies also need to ensure that eco and ethical thinking are front of mind for their own commercial health.
Fashion