After the announcement by Hugo Boss that Chris Hemsworth would go from fronting fragrance to become the key international face of the Boss brand from SS21, it has unveiled its first fashion campaign featuring the actor
ASOS launches a new campaign for the UK, US and Germany from Monday to mark a wider range of Topshop/Topman products available on site following its purchase of the two brands after the Arcadia failure.
M&S is putting extra weight behind the sustainability credentials of its denim offer for the new season — a key move given that denim is one of its hero categories and it makes 10% of all jeans sold in Britain.
An ad campaign by a buy-now-pay-later operator that supports and promotes improved regulation in its sector. That’s the unusual tack fintech platform Klarna UK has taken to highlight the need to better protect consumers.
Retailers and brands have been including a lot more photos from real people on their social channels and websites in recent periods and it seems that this is a good move as a new study shows that shoppers like this.