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Jan 14, 2014
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L'Oréal gets greenlight to buy Chinese skincare company

By
AFP
Published
Jan 14, 2014

PARIS, France - French cosmetics giant L'Oréal said it had received the official greenlight for its $843 million bid to acquire the Hong Kong-listed facial care company Magic Holdings International.

Source: Magic International Holding

The bid of HK$6.30 per share is worth a total of HK$6.53 billion (US$843 million, 636 million euros) and was approved by China's commerce ministry, the companies said in a joint statement.

Magic's MG brand is one of the leaders in China's fast-growing cosmetic facial mask market.

Present in China since 1997, L'Oréal has 3,500 employees in the country where it operates two plants and a research centre.

Last week, L'Oréal said it was halting the sale of its Garnier brand in China to focus on its L'Oréal Paris and Maybelline New York mass market brands, which have been enjoyed better sales.

Western companies believe that the beauty and personal health products market in China, which accounted for more than a quarter of luxury goods sales there, still has enormous potential.

However the sector has recently felt the chilling effect of a Chinese government clampdown on corruption, which often takes the form of gifts of luxury goods.

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