May 9, 2018
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Karl Lagerfeld signs watch licence with Swarovski

May 9, 2018

Karl Lagerfeld has announced a new licence with Swarovski. The ready-to-wear brand has entrusted its watch collection to Fossil since 2011 but, from autumn/winter 2019, the Austrian crystal company will take over.

Karl Lagerfeld's jewellery line, licensed Swarovski since 2016 - Karl Lagerfeld

The result of this partnership between Karl Lagerfeld and Swarovski will be presented at Baselworld 2019 next March before going on sale in both brands' retail stores. The first men's and women's watch collection will be available at Karl Lagerfeld boutiques, the brand's e-commerce site, and Swarovski's Kristallwelten stores in Wattens, Innsbruck and Vienna, as well as at selected retail partners, with prices ranging between 99 and 250 euros. 

"We began collaborating with Swarovski in 2016, with the licence for the Karl Lagerfeld jewellery collection, so it's a natural step forward in our partnership", explains Pier Paolo Righi, Karl Lagerfeld CEO. It's the latest in a series of licence deals signed by the high-end Parisian ready-to-wear brand which entrusted its swimwear to Area B in February, having already signed deals with Giada for denim and Marchon for eyewear. 

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