KappAhl names winner of sustainable design contest
Lovisa Malmberg Gomis, an emerging Swedish designer based in Paris, has been named the winner of Swedish fast fashion brand KappAhl's Sustainable Design Contest.
The KappAhl Sustainable Design Contest is open to design students within fashion and textiles with a link to Sweden, Finland, Norway and Poland who want to get involved in developing the sustainable design solutions of the future. The winner was chosen by an unanimous jury, which consisted of Emilia de Poret, a fashion journalist; Dr Kate Goldsworthy, Senior Research Fellow at Textiles Environment Design (TED) in London; KappAhl’s Head of Design Paul Laing; Karin Verdoes, designer at KappAhl; and Eva Kindgren de Boer, Head of Sustainability in KappAhl’s production.
For the past three years, the 28-year old Malmberg Gomis has studied fashion, design and pattern making at ESMOD in Paris. In awarding her this prize, the judges said: “She has won for her smart idea of creating several garments from one and additionally working with zero waste cutting. This is a challenge which requires real technical skill. It is a playful idea, but one which is still commercial and accessible. It also helps to limit excess, as people get several garments in one. The garments will of course be made from sustainable materials, and all of this together makes for a winning concept. It is an exciting approach to sustainability.”
KappAhl added: "Over 80% of a product’s environmental impact is determined at the drawing board. This makes sustainable design an area with real potential, and there is plenty of room for experimentation and creative ideas."
Malmberg Gomis will now develop her winning design this autumn together with KappAhl's designers. It will be available in KappAhl's stores in 2017.
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