Jenny Packham expands into bridesmaid fashion with Dessy Group
Known for her intricate red carpet gowns and glamorous wedding dresses, British designer Jenny Packham is expanding her wedding credentials with a new partnership with US-based retailer Dessy Group.
Packham will launch a bridesmaid collection comprising nine styles designed exclusively for Dessy, which manufactures and sells bridesmaid dresses, special occasion gowns and wedding accessories under seven different labels.
"I am delighted to be launching our Jenny Packham Bridesmaids collection, exclusive to the Dessy Group. Designing bridalwear is one of my greatest pleasures,” said Jenny Packham about the partnership.
“Jenny Packham Bridesmaids is an extension of our signature style and design aesthetic: a beautiful, elegant collection inspired by the English country garden."
Jenny Packham’s embellished gowns have been worn by A-list celebrities including Angelina Jolie, Kate Winslet, Emily Blunt, Uma Thurman, Taylor Swift, Kate Hudson and Dita von Teese, and have become a staple on the red carpet.
She has flagship stores in London, Paris and Korea, where brides-to-be can book an appointment to try on her vintage-inspired wedding dresses.
The bridesmaid collection will be available for special order in a wide range of sizes and colours, and retail from $260 (£250).
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