Jun 17, 2009
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H&M in designer deal with Jimmy Choo

Jun 17, 2009

STOCKHOLM (Reuters) - Swedish budget fashion giant Hennes & Mauritz said on Wednesday 17 June luxury shoe maker Jimmy Choo would become the latest in its string of high-profile guest designers.

The world's third biggest retailer by sales said the collection by Jimmy Choo, also known for its bags, would be available from November 14 in around 200 stores across the world.

Shoes from the Jimmy Choo for H&M collection - Photo : Magnus Magnusson

"This autumn, British accessory brand Jimmy Choo will bring its international glamour and covetable shoes and bags to selected H&M stores," H&M said in a statement. "It is the first time that H&M is collaborating with an accessories brand."

Malaysia-born Jimmy Choo became known to many through cosmopolitan U.S. television series Sex and the City, in which Jimmy Choo's stilettos were among lead character Carrie's favourites.

U.S. first lady Michelle Obama wore shoes by Jimmy Choo on her husband's Inauguration Day.

Tamara Mellon, founder of Jimmy Choo (left) and Margareta van den Bosch, director of collections at H&M (right) with a model wearing shoes from Jimmy Choo for H&M - Photo : Magnus Magnusson
H&M said the guest line would also include women's clothing and a men's collection of shoes, bags and accessories.

Other fashion greats that have collaborated with H&M include Karl Lagerfeld, Viktor & Rolf, Roberto Cavalli, Stella McCartney and Comme des Garcons founder Rei Kawakubo.

Their launches have generated frenzied scenes as shoppers sought to buy chic designs at cut-rate prices, and some collections have sold out within minutes.

(Reporting by Anna Ringstrom; editing by Simon Jessop)

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