Givenchy has opened its first Japanese flagship
Despite a high level of popularity in Japanese department stores, Givenchy just opened its first Japanese flagship in Tokyo on May 16, 2014. Located in the Omotesando district, the store covers 393 square meters spread between three levels.
Located in the futuristic One Omotesando building, which also houses LVMH brands Céline and Loewe, the store’s concept takes its inspiration from the brand’s Parisian location on rue du Faubourg Saint-Honoré.
Five rooms showcase Givenchy’s full product range of ready-to-wear, menswear and accessories. A cocktail reception marking the opening brought together local VIPs, creative director Riccardo Tisci, Naomi Campbell as well as the house’s German-American CEO, Sebastian Suhl.
In 2013, Givenchy’s wholesale network still accounted for three-quarters of profits, the company holding 20 directly operated stores worldwide. According to remarks made by Sebastian Suhl last year, Givenchy hopes to earn half of its revenue through its directly operated network by 2015.
The brand expects positive results from 26 new locations planned to open this year in Asia (Hong Kong, Beijing, Shanghai, etc.), the United States (New York, Miami) and Europe (London, Rome, Milan).
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