Ba&sh signs deal with ImagineX for thirty stores in Asia
Ever since the investment fund L Capital and the Arnault group acquired a 50% stake in Paris fashion label Ba&sh in 2015, the brand has rapidly expanded abroad. Openings in Europe, the Middle East and the USA have gone full steam ahead, and within a year the number of mono-brand stores is expected to grow from 91 to 130. Now Asia too will be picking up speed, since Ba&sh has found the partner it was looking for on this continent.
The fashion label has struck a deal with ImagineX, a distributor specialised in luxury retail. Ba&sh's new partner claims a leadership position in its segment within Greater China, and is planning thirty openings in China, Hong Kong, Singapore, Macau and Taiwan. "This partnership marks a significant additional stage in our strategic development, after our recent openings in the Middle East and the USA," stated Dan Arrouas and Pierre-Arnaud Grenade, Ba&sh's joint general managers.
Initially, the brand founded in 2003 by Barbara Boccara and Sharon Krief will focus on strengthening its position in Hong Kong. A first store had already opened there in 2014, and ImagineX is planning to inaugurate a second one in early 2017. The label's Asian partner is yet to detail the rest of its new openings' plan.
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