Jun 11, 2021
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Signa Sports to buy Wiggle via SPAC deal

Jun 11, 2021

Online sporting goods retailer Signa Sports United is taking over UK-based cycling and outdoors business Wiggle, according to reports.

Wiggle/Le Col - Signa Sports United

The deal comes as Signa, owned by Austrian investor Rene Benko, has agreed to list on the New York Stock Exchange through a merger with a blank check company, in a deal valuing the firm at $3.2 billion, a person close to the matter said. The deal will raise $645 million in proceeds for Signa Sports United, made up of $345 million from special-purpose acquisition company (SPAC) Yucaipa Acquisition and another $300 million from investors through private investment in public equity (PIPE), the person added.

Signa, the global no.1 pureplay online sporting goods retailer, will use part of the proceeds to buy Wiggle, which has annual sales of about $500 million, the person said. Signa declined to comment, while Yucaipa was not immediately available for comment.

The Wiggle deal will make Signa Sports United about four times larger in the sub-sector than runner-up Bike24, which is in the process of listing its shares in Frankfurt.

Wiggle's owner, private equity firm Bridgepoint, will become an investor in Signa Sports United as part of the deal, the source added. Bridgepoint was not immediately available for comment.

The SPAC listing values Signa Sports United at 1.6 times the $2 billion in revenue it expects to post in its 2021/22 fiscal year ending in September.

Signa explored a stock market listing in 2018 at a valuation of €1 billion but then opted for a fundraising, bringing in Asian retailers Aeon Co Ltd and Central Group as well as German insurer R+V, which will remain shareholders after the listing.

SPACs raise funds in an initial public offering with the aim of buying a private firm, which then automatically gets a stock market listing.

Signa Sports United runs firms like bicycle online shops Fahrrad.de or Bikester, tennis platforms Tennis-Point or Tennis Express, outdoor gear retailers like Campz and team sport shops Outfitter and Stylefile.

The company operates more than 80 web shops in 17 countries, reaching over 7 million online customers a year. Including its latest acquisitions, the group expects adjusted core earnings of $70 million on sales of about $1.6 billion in its current fiscal year to September.

Signa Sports United plans to continue growing its revenues by more than 25% annually and aims to triple its profit margin to 12%-15% in the long term, banking on scale effects, pricing technology and the expansion of its technology offering for third-party vendors.
After the Yucaipa deal, property investor Rene Benko's Signa Holding will own about 50% of Signa Sports United.

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