Translated by
Cassidy STEPHENS
Published
Dec 19, 2022
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S.Oliver: New CEO comes from the automotive industry

Translated by
Cassidy STEPHENS
Published
Dec 19, 2022

The succession of former CEO Claus-Dietrich Lahr is settled: Jürgen Otto will be the new head of S.Oliver. Although surprisingly, the new executive does not come from the fashion and textile industry, but from the automotive sector. Previsouly the 58-year-old was the CEO of automotive suppliers Brose and the Dräxlmaier Group, among others.


Jürgen Otto, S.Oliver's new CEO. - Brose


The business administration graduate is regarded as a team player and innovative analyst and has a great deal of experience with family-owned companies, according to reports from Rottendorf. Under his leadership, for example, Brose acquired the electric motor business of Continental/Siemens VDO, integrated it into the group and restructured it.

Otto will take over as CEO of the S.Oliver Group on February 1. Experienced but unfamiliar with the fashion world, he will be responsible for product management.

With the two current managing directors Oliver Hein and Volker Christ, the company will have a powerful and experienced management team that will act as a team with a high level of expertise and entrepreneurial spirit, according to a statement from the fashion group.

In the future, the new management will also be supported by a team of experts "with proven and experienced knowledge of the textile industry."

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