Russell & Bromley to open at thriving Liverpool One
Liverpool One is beginning 2022 as it ended 2021, attracting new retailers. The Grosvenor-operated city centre shopping mall has signed premium UK footwear and accessories brand Russell & Bromley, which will introduce its new contemporary store format this spring.
The retailer is set to open a 3,000 sq ft unit on South John Street, becoming its debut store in Liverpool.
Apart from showcasing Russell & Bromley’s extensive collection of fashion-led luxury women’s and men’s footwear and handbags, the new store format is “reflective of the brand’s luxury offer, providing an engaging customer journey that allows the perfect curation of its hand-crafted products within a premium setting”.
Andrew Bromley, Russell & Bromley CEO, said securing a "key location in Liverpool One will further enhance our presence nationwide."
He added: “It is a high-quality destination with a great reputation and unique appeal that attracts consumers from across the region. We look forward to joining the Liverpool One community and welcoming new (and existing online customers) to experience the Russell & Bromley brand first-hand in store and to our exciting new collection for the Spring/Summer season ahead.”
Alison Clegg, MD, Asset Management, Grosvenor, added: “Liverpool One’s tenant mix strategy is driven by an in-depth knowledge of our visitors, their preferences, and spending trends; and the introduction of Russell & Bromley is a direct reflection of this. Their signing is a great start to 2022, and the brand is indicative of the quality of operator seeking to make their home in Liverpool ONE to share in our success.”
Grosvenor said the signing of Russell & Bromley “follows a very successful year for the centre, with 37 brands, totalling 280,000 sq ft, signed, opened or renewed in the year”.
Highlights included Tessuti, Bershka, Omega, Castore, Gym+Coffee and Rituals. It also noted that new and existing occupiers invested £11.5 million in their Liverpool One stores and restaurants in 2021.
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