Dec 18, 2018
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New brands open at Icon Outlet, French Sole and Osprey coming soon

Dec 18, 2018

Twelve new brands have debuted at the Icon Outlet, the still-new mall that opened inside the O2 in Greenwich, South London, this autumn.

FatFace is among the latest brands to open at the new Icon Outlet mall in London

Opening in time for Christmas, they include a raft of big names such as Asics, Karen Millen, Sunglass Hut, Miss Sixty, Scotch & Soda, Build-A-Bear Workshop, Radley London, Remus Uomo, Moss Bros, and Lead + Ball. 

The most recent two openings are Tommy Hilfiger and FatFace with this month also set to see the debut of French Sole and Osprey London at the location.

So what’s the appeal of the mall? Daren Humphrey, Head of Acquisitions & Estates at FatFace, said: “We jumped at the opportunity to open a FatFace store at a destination that attracts such a significant footfall, with its urban outlet offer combined with unique arena experience.”
The 210,000 sq ft premium urban outlet, which was developed by AEG and Crosstree Real Estate Partners, opened in October to take advantage of the fast retail development in the Greenwich area, as well as its proximity to central London and the overall strength of the outlet sector at present.

Along with e-tail, outlets are one of the most buoyant channels in UK retail and the company behind the rival London Designer Outlet (LDO) at Wembley told us only this week that its footfall in recent days was up in high single-digits, even though overall UK retail footfall dropped by a similar amount.

The combination of a major entertainment venue and outlet shopping has made LDO one of the most successful developments in Britain and Icon’s developers are clearly hoping they can see similar success.

Marion Dillon, Leasing Director for Icon Outlet, said: “Since the launch of the first phase in October, we have radically grown our line-up to include many leading and international brands. This reflects the strong appeal of the destination, and this along with the expansion of Cineworld and arrival of Oxygen Freejumping trampoline park, evolves The O2  into a full-day destination, offering music, entertainment, F&B, leisure and retail all under one roof.”

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