Moscot opens Copenhagen flagship
New York City eyewear company Moscot announced on Thursday that it is expanding its presence in Europe with the opening of a new flagship location in Copenhagen, Denmark.
Located at Købmagergade 50b, customers can expect to find in-store the 106-year-old family owned company’s full breadth of Moscot eyewear in a setting with familiar touches that are distinctly Moscot.
The store was designed with tchotchkes, vintage furniture and artifacts from the family archives, and tin ceilings made in New York that are quintessential to historical Lower Manhattan architecture.
“My design studies in Copenhagen have greatly influenced my design sensibility and approach. I have always admired the Danish design culture and it’s an honor to bring a piece of our unique downtown NYC roots and iconic frames to this great, historic city,” said 5th Generation, chief design officer, Zack Moscot.
“As an international gateway city, we were naturally drawn to Copenhagen’s rich cultural charm and authentic community of Moscot fans,” added 4th Generation owner and CEO, Dr. Harvey Moscot.
The opening marks the brands 18th store and its eighth European mono-branded shop. Its other locations can be found worldwide, including in New York City, Los Angeles, London, Rome, Seoul, Tokyo, Paris, Milan, and Toronto.
The brand is expected to continue retail expansion plans into the 2022 calendar year.
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