Express names collegiate athlete style ambassadors
Columbus, Ohio-based fashion apparel retailer Express Inc. announced on Monday the expansion of its styling community with the debut of the brand’s first-ever collegiate athlete style ambassadors.
Local Columbus collegiate football players CJ Stroud and Jaxon Smith-Njigba will join the style community where they will work alongside Express to leverage their platforms to share how they approach dressing off-the-field occasions and inspire their followers.
The partnership was spearheaded as part of the retailer's goal to connect with new customers through a range of influential partners, including style editors, influencers, ambassadors and now, college athletes.
"As we build and engage our styling community, we look for partners who embody our brand purpose to create confidence and inspire self-expression. We’re delighted to welcome CJ Stroud and Jaxon Smith-Njigba to share their perspective on how personal style contributes to their confidence,” said Sara Tervo, executive vice president and chief marketing officer at Express.
“CJ and Jaxon are two outstanding, influential college athletes from our corporate hometown of Columbus, Ohio and we expect that their authenticity and relatability will appeal to our current customers as well as draw a new, younger demographic to our brand.”
As part of the partnership, Stroud and Smith-Njigba will share fashion content across their own and the brand’s social channels. Over the next year, Stroud will also be part of future campaigns, as well as in-store and digital appearances.
Express currently operates over 550 retail and outlet stores in the United States and Puerto Rico, the express.com online store and the Express mobile app.
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