Coca-Cola and Disneyland partner on capsule collection
Coca-Cola and Disneyland Paris announced on Monday the launch of a capsule collection of apparel and accessories, presented by media brand, Highsnobiety.
The collection consists of eight styles, dropping on Friday, with a focus on modern classic silhouettes. In particular, the line includes hoodies, crewnecks, t-shirts, and caps in washed red, black, gray, and eggwhite colorways, inspired by the iconic palettes of both Coca-Cola and Disney.
Other design details include iconic Coca-Cola and Disneyland Paris motifs referenced and reimagined throughout the collection, bringing the nostalgic iconography into the present. Finally, each apparel purchase on Highsnobiety will include a complimentary ticket to Disneyland Paris.
“We’re excited by the launch of the collection with Disneyland Paris as there is a striking simplicity in two brands, both well versed in driving the cultural conversation, coming together to create real magic in a new and unexpected way,” said Aylin Kosova Bilgin, head of Coca-Cola.
“Coca-Cola has always been a part of the conversation around fashion and for a brand with our heritage, we’re continually innovating to find new ways of showing up in the cultural conversation to surprise the next generation of tastemakers. The ‘Classic Paris’ collection is a fun step-change and reflective of our real magic proposition, whilst still remaining true to a culturally connected audience.”
The capsule was conceived as part of Highsnobiety’s '(Not) in Paris' — the fourth installation of its series of bi-annual digital exhibition, commerce and experiential programming celebrating the forefront of fashion during Paris Fashion Week Men’s SS23 season.
The event was first introduced in June 2020 in the wake of the pandemic as a digital platform. Today, the event mixes online and real life programming to offer the best of fashion and culture for the Spring/Summer 2023 season.
“I am particularly excited and proud to celebrate the launch of our exclusive co-branded fashion collection with our historical Alliance Partner Coca-Cola! This is a first for Disneyland Paris and a trendy tribute to the 30 years of the sparkling collaboration between our iconic brands. As cultural pioneers, we are creating real magic together celebrating the timelessness of our relationship,” added Laure Albouy, VP business strategy and integration at Disneyland Paris.
The collection will be available at the Highsnobiety shop as of Friday.
Copyright © 2022 FashionNetwork.com All rights reserved.