Bucherer reopens in Las Vegas
Swiss watch and jewelry retailer Bucherer announced on Monday the reopening of its flagship boutique, in Las Vegas.
Located in The Forum Shops At Caesars, the flagship has undergone a complete redesign, following its purchase of Tourneau in 2018.
At 18,848 square feet, it’s size alone is impressive, and larger than the previous location, which made the Guinness Book of Records in 2005 as the largest retail watch store in the world. It is also larger than the brand's New York City flagship 'TimeMachine' store by close to 500 square feet.
Dubbed 'TimeDome', in homage to the boutique's domed ceiling, the renovated space boasts two floors and a sweeping double staircase, complemented by a lamella pattern that is executed on the tile floor below.
Meanwhile, the outside of the store features a curved façade comprised of 21 individual 22-foot-tall glass panels that each graduate from clear at the bottom to opaque golden hues at the top.
In particular, the “TimeDome” will showcase the retailer's most expensive curation of art to date, starting with pieces by Andy Warhol, David LaChapelle, Damien Hirst and Kaws – with a multi-million dollar value. Similar to the New York flagship store, the Las Vegas flagship will have art installations mingled throughout the store, with special exhibits and activations rotated throughout the year.
Likewise, the second floor will house a collection of Bucherer fine jewellery, including one-of-a-kind masterpieces and extraordinary contemporary jewels. In addition to Bucherer fine jewellery, the store is expanding its lineup of branded jewelry, with prestigious brands, like Chanel, Messika, and Rahaminov.
In terms of timepieces, the store features iconic labels such as Breitling, Cartier, Chanel, Carl F. Bucherer, Tag, Omega, and Tudor. As part of the opening, Bucherer will also launch 'Masterworks' – a curated collection of timepieces featured in selected flagship boutiques –, for the first time in the US.
In 2018, Bucherer acquired Tourneau, the largest luxury watch retailer in the US, bringing together the best of American brand Tourneau and Swiss brand Bucherer. Tourneau has more than 34 retail locations in America, while Bucherer has 36 boutiques across Europe.
"It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship west coast store for decades. Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career," said Ira Melnitsky, CEO of Tourneau LLC and president of Bucherer USA.
"We are proud to present such an enriching curation of luxury watch and jewelry brands, of one-of-a-kind pieces, and of impressive art. We hope our clients enjoy the experience."
"We are incredibly excited to finally introduce the Bucherer 1888 brand to Las Vegas. With millions of potential customers visiting the city each year and residents who appreciate the art of fine watchmaking and exquisite jewellery, Bucherer thus takes an important next step in strategically broadening its presence in one of the most important global watch and jewellery markets", added Guido Zumbühl, CEO of the Bucherer Group.
"With Bucherer being a Swiss family company in the third generation, the new flagship store brings to live our heritage and values. We celebrate inspiration, passion, and hospitality in a very welcoming and luxurious yet relaxed atmosphere."
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