Brickwork receives $5 million in Series A financing

By

Obi Anyanwu

Published
Oct 27, 2016

Software platform Brickwork on Wednesday announced the closing of its $5 million Series A funding round. The Series A financing was led by Safeguard Scientifics and included participation from new investor Recruit Strategic Partners and existing investors Advancit Capital, Beanstalk Ventures, Cowboy Ventures and Forerunner Ventures.
 

Founded in 2013, Brickwork is the first omnichannel software platform to bridge the brick and mortar and e-commerce experiences. Brickwork helps retailers drive website traffic into stores through advanced store locators and location pages, appointment, event and promotion management, a customizable content management system, and key data and analytics offerings that improve overall customer experience.
 
"There has been a fundamental shift in consumer behavior over the past five years, which retailers are just beginning to wake up to—that nearly every customer starts their buying experience in digital," said David Munczinski, founder and CEO of Brickwork. "Most retailers focus their websites and digital marketing strategies around getting a customer to their online checkout. However, they're ignoring the fact that the vast majority of customers are online or on mobile devices with the intent to purchase in-store. Brickwork recognizes this tremendous market opportunity and has built a platform to increase conversion, improve personalization, grow average order value, and in-turn, generate higher customer life-time value."

The New York City-based company serves global brands such as J. Crew, Urban Outfitters, and Bonobos.