Baby Dior pops up in Miami

By

Jennifer Braun

Published
Jun 24, 2022

Dior has inaugurated a new pop-up shop in the heart of the Miami Design District highlighting its Baby Dior collection. 

The space was inspired by a playground with fun and playful designs that provide endless entertainment. Welcoming visitors is a brightly colored van that is followed by a ball pit found upon entering, created to allow children to play while families shop. 

The store opens with the Fall/Winter 2022 collection which was inspired by the south of France and designed by Cordelia de Castellane, artistic director of Baby Dior. Baby Dior includes ready-to-wear, as well as shoes, strollers and other items. 

The opening follows the launch of Baby Dior pop-ins that have been opening across North America since earlier this year. Most recently, Baby Dior pop-ins opened inside the Saks Fifth Avenue flagship in Manhattan, and inside two Holt Renfrew department stores in Vancouver and the Yorkdale section of Toronto.