Australia's Typo to make UK debut

By

Cajsa Lykke Carlson

Published
Dec 4, 2015

March next year will see Typo, the Australian lifestyle brand, expand into the UK market. Typo will initially launch a website, to be followed by stores.

Typo sells a broad range of categories, including gifts, stationery, homewares, art and craft projects, and tech and travel accessories. The brand is owned by Cotton On and all products are designed in-house. The brand's core demographic is "20-35 years and beyond," and it's currently available in 11 countries.

Creative Manager Luke Slattery says: “We aren’t your typical gift retailer. We're a bit irreverent, a bit naughty and we always put our Typo twist on our products, pushing the boundaries of design that we know will resonate well with our UK customers so they can
personalise their space whether they are at home, at work or on the move."

“We already have a significant number of UK customers within a loyal legion of global followers who live and breathe the Typo brand and that shop on our international Typo websites, so we have a good indication of what the market will want.”

Typo will operate from a distribution centre in Kent, with product development, trend forecasting, buying and campaigns lead from the head office in Geelong, Australia.