Published
Oct 6, 2010
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Adidas by Stella McCartney ventures outdoors

Published
Oct 6, 2010

Stella McCartney and Adidas have been collaborating for five years now. For spring-summer 2011 the British designer and German sports brand therefore continue to redefine and rethink the traditional activewear with "Adidas by Stella McCartney". They add a new category, outdoorwear, with the ‘Weekender’ line.

adidas
Weekender - Adidas by Stella McCartney

The line, inspired by summer outdoor activities, was unveiled during London Fashion Week. Weekender combines new technology like 3xDRY (water-resistant and anti-odor) with stylish designs like the military cape.

Note that the collaboration will pursue also its golf, gym, yoga, tennis and cycling ranges. Adidas by Stella McCartney will be available from December in the Adidas Store for prices ranging from 35-450 Euros.



Original by Sarah Ahssen. Translated by Rosie Hart

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